Philosophy

By diving with Pure Diving Aruba you give back to the reef that has given the local population an income for centuries and help us conserve its beauty and life for future generations of divers and locals alike.

OUR MISSION
Maintaining, restoring and conserving Aruba’s reefs, establishing a buffer for deteriorating ocean conditions and creating long-term attraction on tourists through action above and below the surface.

OUR VISION
A healthy, balanced reef, kept by ocean loving locals and enthusiastic tourists, that gives back to Aruba and its divers in great dive sites and long-term attraction on tourists.

We love diving, we love Aruba and we love the ocean. For these reasons all of our efforts go towards a high quality diving experience, while minimizing our ecological footprint. Leaving a footprint is unavoidable, but one can take steps to make it as small as possible.

Outside of the measures we take ourselves, we support a variety of local NGO’s in their fight to protect, conserve and restore Aruban reefs. Read more on our Eco-pages.